Top 5 Drawing & Coloring Apps Performance in New Zealand Q4 2021

During the fourth quarter of 2021, the top 5 drawing and coloring applications in New Zealand showcased varied performance metrics across weekly downloads, revenue, and active users.

Happy Color by Numbers Game saw its weekly revenue peak at around $326 in late October, with a notable dip to $53 at the end of November. Weekly downloads started strong at approximately 3K in early October but gradually decreased to around 1.7K by the end of November, recovering to about 2.3K by the end of December. Active users hovered around 19K at the start of the quarter and slightly dipped to around 17K before rebounding to approximately 19K by the end of December.

Phone Case DIY experienced fluctuating weekly downloads, starting at 1.3K in late September, peaking at around 2.6K in late October, and ending the quarter with about 3.7K in late December. Active users followed a similar trend, starting at 8.8K and reaching a high of around 12K by the end of December.

Paint by Number Coloring Game showed a steady weekly revenue trend, peaking at around $489 in mid-December. Downloads started at 1.1K in late September, dipping to about 572 by the end of November, but saw an uptick to around 1.1K by the end of December. Active users grew from approximately 6K at the beginning of the quarter to around 5.9K by the end of December.

Color Pop AI - Coloring Book had a mixed performance, with revenue peaking at around $186 in mid-October and fluctuating thereafter. Downloads saw a significant increase from 285 in late September to around 1.5K by the end of November, maintaining around 1.2K to 1.3K through December. Active users showed a similar pattern, rising from 462 at the start of the quarter to approximately 2K by the end of December.

String Pull, which was released in early October, had a varied download performance, starting with minimal downloads but quickly ramping up to around 2.2K by late November. Active users grew from 206 in mid-November to approximately 3.7K by the end of December.

For more detailed insights and data, visit Sensor Tower.